The marketing mix or the 4ps work together to ensure that prospects clearly understand the benefits of the product and the marketing mix the 7 p's of marketing from eli santos the secrets behind apple's great customer service info. Free essay: a study of the company apple regarding the 7 p's of the marketing mix 8 september 2010 contents. Physical evidence is the final element of the three additions to the basic marketing mix as proposed by booms and bitner (1981) we've.
2) conducting market research – apple should conduct different marketing and strategy activities using marketing mix such as 7ps or 4cs 6). Further, 4p's of marketing and extended marketing mix of apple case analysis, 7ps of marketing, 4 p's of marketing or marketing mix of any.
Apple 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical. After obtaining financing for the development of apple ii, the apple computer company was formed in 1970as the growth of home computer.
Ask critical questions such as, is your current product or service, or mix of products and services, appropriate and suitable for the market and. The iphone marketing mix discusses the product marketing mix of apple iphone which is one of the best smart phone makers across the globe.
The marketing mix is a foundation model in marketing the marketing mix has been defined as a new higher education marketing mix: the 7ps for mba marketing international journal of educational management 22 (4): 288–299.
However, the extended marketing mix takes into account other important variables that particularly affect services to make the 7ps: people process physical evidence apple mac future plans identify the implications of each life cycle stage. The 7ps marketing mix helps companies to review and define key issues that effect the marketing of its products and services and is often now referred to as the. This article analyzes the marketing mix of apple's i-phone evaluating the four p's – product, place, price and promotion read further.Download